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YouTube and Your Brand (Video)

Should you be on YouTube? Should your company or nonprofit? Yes, and yes! YouTube is fabulous for search engine results and building trust. In this excerpt from a social media presentation at RHED...

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Authenticity marketing and how it can work for your brand

I have been thinking lately about how brands are using social media and advertising appeals that revolve around how authentic, true, and personal they are. As we s-l-o-w-l-y recover from the economic...

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